Finalists

Borgs, George & Katie

MJW Advertising

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Giving life a crack

Concept

Like most people in the advertising industry it's not so much a profession for us but a means to fund our lifestyles. We are the people that like to get out there and test every limit possible. We make fools of ourselves but that's all a part of the fun. Every morning (school nights included) begins with "you wouldn't believe what happened to me last night" and often ends with "and that's when I realized I only had one shoe on"

Giving life a crack. Each of us tells a story of something we have done to break through a boundary, experiment, have fun or take a risk. Each story has either humour, shock or inspirational content. Each host has attempted an activity outside their comfort zone.

As self-proclaimed experts in the field of giving life a crack, we go into discussion of who in current affairs is really having the go. Whether it be politicians, footballers or the girl who ‘accidentally' got 53 tattoos to the face we will almost take an opposing, often comical view to the media. Our favourite will be rewarded with the prestigious ‘Crackie'.

We then investigate the various circumstances that prevent us all from getting out there and provide callers in with advice and bucket loads of support. The problem may be tight-arseness, embarrassment or the fear of being at the scorn of Daily Tele readers. This segment is designed to be inspirational, address serious issues with sensitivity, advice and a bit of humour.

Buoyed by the revelations of our own weaknesses and knowledge of what is happening around Sydney we challenge each other to various activities that is likely to make each host hugely uncomfortable such as a feeling seminar for Borgs, heading a football army for George or for Katie dating someone for more than a week. Listeners are given the opportunity to decide which activitiy we must go through with and can suggest a few more challengers that must be completed. The execution of these challengers will be filmed for the website and provide the material for first segment of the following show.